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Pink Friday represents Nicki’s peak in terms of first-week sales and the record is also the most pop-laden (singing-heavy) of her career. First week sales are also affected by lead singles, so it’s necessary to look at the pop percentage of the songs Nicki released to promote each record, as well as the album as a whole. Total sales get lost among certifications (a platinum certification could be 1.01 million sales, or 1.95 million), and album chart positions are greatly affected by whatever else was released in the same week. As the amount of pop on her albums decreases, Nicki’s first week sales have fallen too.Īnalysing first week sales is the most durable way of comparing the commercial success of a new album with previous records.
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Nicki Minaj’s Album Sales: ‘Pop Nicki’ Out-Sells ‘Rap Nicki’Īs Nicki’s career has progressed, the pop percentage of her albums has decreased QUEEN features the least singing and the most rapping of her entire career (a full analysis of the pop % of Nicki’s entire discography can be found here). These numbers source from the research and data in this article, published on CentralSauce. The answer lies in the numbers, particularly the distinction between “Rap Nicki” and “Pop Nicki”, and the positive impact her pop side has had on sales throughout her career. Related Sauce: Miss Kam’s Tew Faced: A Communal Come-Up
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Why, then, are these first-week numbers for QUEEN so low? If Nicki is still a marketable force in hip-hop, if she promoted the record so hard and utilised her vast fan-base, why did her sales falter? I love my fans for the #1 album in AMERICA! I’ll explain on #QueenRadio 4 albums in, #1 in 86 countries ♥️ /CiYEuczgm3 He knows he doesn’t have the #1 album this week. With no requirement of redeeming the album! With no dates for a tour, etc. When the first week numbers were announced, she hopped on twitter to vent about why she believes she had the number 1 album this week, and not Travis, bringing Travis’ daughter Stormi and partner Kylie Jenner into the debate, and criticising Spotify for behind-the-scenes manipulation. She re-ignited her feud with Cardi B, made up with Funkmaster Flex in an 80 minute interview, stirred controversy with track “Barbie Dreams”, created a huge argument with ex-boyfriend Safaree on twitter, and snuck her collaboration with Tekashi 6ix9ine, “FEFE”, onto the album after the release date with no announcement. With this trend in mind, it’s clear why Nicki has been pushing QUEEN so hard. You see, silly rabbit, to be the Queen of rap / You gotta sell records, you gotta get plaques
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These numbers have seemingly stung Nicki, and it’s these bars on 2017 Gucci Mane song “Make Love” that point to why she is so put-out by her first week sales: It also continues the downward trend of her first-week sales, falling 59,000 copies short of 2014’s The Pinkprint and a huge 190,000 copies short of debut Pink Friday. Selling just 185,000 copies first week, it couldn’t earn Nicki a number 1 album (that goes to Travis Scott’s ASTROWORLD in its second week at 205,000), and it couldn’t come close to Cardi B’s first week total of 255,000 for Invasion of Privacy (an album that features 94% rapping and just 6% singing). QUEEN is not the commercial watermark Nicki Minaj was likely hoping to set. Nicki Minaj’s focus on commercial success begs the question: is her ‘pop side’ just an orchestrated method to create chart and sales success? Nicki maintains that singing is a passion of hers, and backing this is the clear distinction between “Mixtape Nicki” and “Pop Nicki” - the former referring to Nicki’s prodigious skill as an emcee, the latter, tracks like “Your Love” and “Starships”, and her ability to sing hooks. As far as the numbers are concerned, the question of “Pop Nicki” vs “Rap Nicki” has finally been answered. With the early numbers from her latest album QUEEN now coming in, a distinct statistical trend has emerged. The age-old debate: “Pop Nicki” vs “Rap Nicki”?įans and critics alike have been divided on Nicki Minaj’s musical duality since her debut album was released back in 2010.